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The Business Plan

A good place to begin developing your new enterprise is with a business plan. A business plan is an organic written document that explains where a company is going, how it will get there and what it will look like when it arrives. It grows and develops with your business, accommodating new markets, strategies, and situations*. The same business plan can be used, at a minimum, for the following purposes:

  • Set the goals and objectives for the company;s performance Provide a basis for evaluating and controlling the company's performance. Communicate to managers, directors, lenders, and investors.
  • Perhaps most importantly, going through the process of producing a business plan for your new venture requires thinking through all the details that could prove to be crucial in the success or failure of your business. It serves as a reminder of what you've set out to do as well as a guide to study any deviations you make along the way.

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